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Nike: The Goddess of Victory
Originally named Blue Ribbon Sports when founded in 1964, the fast growing U.S. based footwear vendor formed by Bill Bowerman and Phil Knight had the name changed after the winged goddess of success in the ancient Greek mythology, "Nike" in 1971.
The newest name supports the firm's vision totally as Nike has continued the co-founders' eyesight to keep on shoving on individual's potential in sports through innovations and product developments that elevate the capability of athletes to another level.
Fast forward to today, Nike is well known as fashionable sport apparels, and an inspiring, innovative and gear brand. Its catchy slogan "Just Do It" as well as the Nike "Swoosh" logo are among the most successful branding programs of all time.